Aditya Birla Lifestyle Plans ?1,500 Cr Retail Expansion

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Aditya Birla Lifestyle Brands (ABLBL), recently demerged from Aditya Birla Fashion and Retail, will invest ?300 crore annually over five years—totaling ?1,500 crore—to expand its retail footprint and strengthen internal capabilities. The strategy aims to double its current ?7,830 crore revenue, focusing primarily on brand-driven growth through Reebok and Van Heusen innerwear. The investment will be guided by strong cash flows, with no immediate acquisition plans. The initiative aligns with rising consumer demand in India’s evolving retail landscape.

Note: The above-mentioned news was first published by us in our ProjectX India | 15th July 2025 edition.. Do you want to buy this issue or our latest issue? If yes! click here

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